Tag Archives | B2C

Optimise delivery options to convert more customers

Delivery options and charges are a major consideration for customers in their buying decision when shopping online. While preparing our UK Online Retail Delivery Options Report 2013, we found that most retailers consistently and clearly presented their delivery proposition throughout… READ MORE>>

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Fulfilment customer experience: Zara

This is a first in a series of ‘road tests’ of a UK retailer’s online channel and the overall fulfilment customer experience. Aspects that affect the overall customer experience are reviewed, including: product pages, online help and FAQs basket, checkout,… READ MORE>>

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System and operational requirements for B2C fulfilment

Recently I was asked to put together a list of considerations for functional and operational requirements for setting up a business-to-consumer (B2C) (or Direct-to-Consumer, DTC) fulfilment operation for a UK retailer. This was to initially to drive discussion with the… READ MORE>>

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