Tag Archives | customer communications

Elements of a great fulfilment customer experience

The word “fulfilment” often conjures up visions of warehouses, boxes and delivery couriers. All quite distant from the glamorous side of selling online: SEO, design, UX, images and copy writing. However the way in which operations are executed and how… READ MORE>>

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Real tips and tricks: A heart felt “thank you” to your customers

A few days after my delivery from The White Company, I received a thank you email from them. And it wasn’t pushing the latest promotion or offers, but was simply a heartfelt message expressing their gratitude for my custom. :… READ MORE>>

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Fulfilment customer experience: The White Company

This is a next in a series of ‘road tests’ of a UK retailer’s online channel and the overall fulfilment customer experience. Aspects that affect the overall customer experience are reviewed, including: product pages, online help and FAQs basket, checkout,… READ MORE>>

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Turn stock availability into a selling point

Managing stock availability is critical to success to overall product and sales performance – whether online or in store – because if the product isn’t in stock, no one can buy it! Products go out of stock for a variety… READ MORE>>

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